No Exclusivity is Possible in UAE

UAE is not the same as USA and Apple has quickly become convinced in this. The Telecommunications Regulatory Authority has said that it will not allow any company to establish an exclusive right to iPhone services with either of the two licensed telecoms operators in the UAE. Apple must say goodbye to its (well working so far) marketing strategy in UAE.

In plain English this means that UAE consumers may not be able to purchase the officially-released iPhone.

Unauthorised iPhones that have been unlocked by third party software have been on sale in the UAE, but Apple has said that it will not support these phones in any way. Software updates to the phone may even permanently disable the phone.



Blog Archive