O2 has taken the wraps off a new tariff structure that will apply to new users and – get this – existing customer too. How generous. Either that or they’re merely sidestepping the media shit-storm that would ensue if they ignored those ever-faithful early adopters.
Entry-level £35 per month owners now get their call allowance tripled to 600 minutes and texts boosted to 500 minutes. Those paying £45 now get the £55 package with 1,200 minutes of calls and 500 monthly texts. The £55 per month package is being replaced by an uber-caller £75 per month package for 3,000 minutes of calls and 500 texts.
Here’s the official statement and details:
*Existing £35 iPhone customers
We will be automatically upgrading you to the new £35 iPhone tariff which offers you 600 anytime minutes and 500 anytime texts a month. You will also continue to receive unlimited* UK data. All of this will be done for you without you having to do a thing and we'll text you to let you know when it's been done.
* Existing £45 iPhone customers
We will be automatically upgrading you to the new £45 iPhone tariff which offers you 1,200 anytime minutes and 500 anytime texts a month. You will also continue to receive unlimited* UK data.
*Existing £55 iPhone customers
We will be reducing the price of your 1,200 anytime minute iPhone tariff from £55 to £45. You will continue to get 500 anytime texts and unlimited* UK data at this new price.
The deal with The Cloud for free Wi-Fi and unlimited data use remains unchanged. Smart move, but will it boost sales?