Wish You Were Here cameraphone postcards are real postcards, personalized with a user’s photo, and mailed right from a mobile phone. Users just text “WYWH” to the shortcode “69626” from their mobile phone to start using the service. They can turn the snapshot taken with their phone into a postcard by just sending the picture to WYWH.mobi and visiting a simple mobile web site to enter a personal caption, message, and address.
The WYWH service then prints and mails the postcard on the user’s behalf. The service which relies only on SMS text messaging and a mobile phone browser like Safari on the iPhone needs no download.
Customers can make their purchase by charging their wireless phone bill, as millions already do for ring-tones and other mobile content, or they can create an account at WYWH.mobi and pay via credit card or PayPal. The cost per postcard is $1.99 and includes printing, postage, and mailing of the postcard to any U.S. address. Customers can also purchase discounted pre-paid packs to store with their account. Standard text messaging rates apply.