“Most Japanese consumers are more likely to remain content with what they already have” - said Nahoko Mitsuyama, a telecom analyst at Gartner Japan who attended the Mobile World Congress in Barcelona, Spain, in February.
However, Japanese analysts are doubtful. Current iPhones won't work in
Apple hopes to reach an agreement with a Japanese mobile phone operator to achieve its goal of selling 10 million iPhones worldwide by the end of 2008. It sold some 3.7 million iPhones throughout the world in 2007.
"Most of the world's Internet users via mobile phone are Japanese, so success in mobile services here can be applied to other markets."- said Noritaka Kobayashi, an information and communications consultant at Nomura Research Institute in
Japanese consumers are amazed by the iPod, which controls 54.5 percent of
"Japanese like anything new and trendy, so the thing is how many customers Apple can attract beyond Apple fans," - Gartner's Mitsuyama said, noting that Japanese on average change their handsets every two years.