Disney.com has launched free Disney.com App for iPhone and iPod touch on the App Store featuring areas dedicated to Characters, Music, Video and Games. Content in the app will be updated regularly, providing kids and families with instant access to the latest Disney news and entertainment.
The app allows users to photograph a movie poster to receive related video content or wallpaper images for a cellphone screen. In the future, the company reckons that the bonus content could be linked to location, established via GPS. This could mean special offers from local stores or cinemas.
The new Disney App will also offer innovative features including “Click2Life” which allows iPhone users to snap a picture of a Disney image on a television or poster to receive special content such as animated images or product offers.
Available for free download via the iTunes App Store, Disney.com requires iPhone OS 3.0 and an iPhone for the picture-taking feature.