It seems to be completely plain, but this is the message that Apple hurls with its three new ads for the iPhone. This is for demonstrating you what you’re missing if you haven’t joined the crowd of Apple smartphone addicts yet.
The ads emphasize on the App store, iTunes and iBookstore- the boldest Points Of Difference, that distinguishes iPhone from its competitors. The ads are short, smart and informative, so you do not get bored.
One thing to note is that a pixilated app icon Delta ( that is non-optimized for a retina display) is being used to clear out the phone features.. quite non-Apple, isn’t it?