Apple’s iPhone 5 occasion on Oct. 4 will occur at the company’s Cupertino campus, not in San Francisco where all the preceding iPhones and iPads have been publicized. As is the practice with the mysterious Cupertino company, Apple’s not saying anything about the forthcoming presentation of its latest iPhone, but rendering All Things D’s “sources close to the company,” the earth’s first look at the latest smartphone will be at Apple’s Town Hall Auditorium, instead of the customary Yerba Buena Center for the Arts (YBCA) or as part of Macworld or WWDC at San Francisco’s Moscone Center.
Afar that gossips, the motives for such a change in venue are purely hypothetical. It’s speculated that conceivably the new Apple CEO Tim Cook doesn’t care for the echoing YBCA, instead opting for a more acquainted, smaller and intimate place closer to home. Maybe the Wi-Fi or cellular data bandwidth is more consistent on the Cupertino campus, letting Apple to better reveal its wares and us media types to more successfully show our still photos and live blogs of the event. Maybe the reality misrepresentation field is more influential there.
Away from the location of the event, with the new management of CEO Cook, there are guaranteed to be some changes in the Apple way of presenting products. For example, we can daydream about a live streaming video feed of the event, not overriding any of the live and occasionally amusing remarks from various bloggers, but improving them with a live graphic record for all to see.
One thing’s unquestionable: Apple’s remarkable confidentiality rests intact, promising billions of dollars’ worth of free advertising leading up to the event.