The impact of the iPhone 4S on iPhone application downloads has been tracked by a marketing technology company, named Fiksu. The result is that download volume of the top 200 free applications increased 15% from previous record (which was 4.91 million daily downloads).
In November the firm’s department which measures this trend, peaked at 5.65 million downloads per day – and it was topped the 5 million mark! That is an increase of 83% over November – 2010. The analytics firm reports that the addressable market in the U.S. for potential smartphone users, which includes iOS and Android, is 91 million, as for China, it is 122 million.
Although these are remarkable numbers, there are still a lot of untapped application downloads out there. Furthermore we can assume that a whole bunch of new applications will be downloaded when new smartphone users come on board.
CEO of Fiksu Micah Adler says: “app marketers have become savvier about planning and executing their ad spends during seasonal periods to avoid paying premium prices for acquiring users. In fact, November presented them with a somewhat unique opportunity to add more users at costs that were actually below October’s.”
Fiksu Indexes data was sourced from 7.6 billion (and more) mobile app actions, which include registrations, app launches and in-app purchases. Via the Fiksu for Mobile Apps 156 million downloads were recorded.
These actions Fisku describes as “colossal expansion of mobile apps,” although the term does not express the real content of the situation…