Microsoft Marketing Manager for Xbox UK - Robin Burrowes - has updated his LinkedIn profile, letting the world know, he has been hired by Apple to push iPhone and iPad gaming even further, to help grow Europe's Application Store marketing segment.
Burrowes has been working for Microsoft almost seven years. He was responsible for all products, business and marketing management of Xbox LIVE in Europe, the Middle East and Africa. As for Apple, he is the latest in a series of high-profile British gaming recruits.
Microsoft came out of nowhere with the XBOX to take an important share of the console gaming market, the most popular windows phone games - it’s all XBOX.
Many of the most popular applications in Apple’s Application Store are games and the company has seen enormous success in the mobile gaming sector. That is why with the action – hiring Burrowes - it will drive its ongoing encroachment on the handheld gaming sector. Burrowes will surely help its new employer to figure out how to build an amazing presence in the booming gaming market.