With the mystery around the timeline for the arrival of an iPhone 5, Apple management dropped a broad hint about the company’s upcoming devices. There has been a huge outbreak of rumors about the upcoming iPhone, but Apple, as usual, has managed to remain absolutely mute about what’s next for its famous handset.
An analyst from Barclays managed to interview Apple’s CEO about the fall product transition. When asked to talk a little bit about the sequential change in margins, how much the company expects to get back in the Q4 in comparison with recently announced Q3 results and the speculations about the upcoming device hurting the current sales, Tim Cook did drop a few hints:
"It's difficult to sort out. I am fairly convinced that there's an incredible anticipation out there for a future product. And as you would expect given what we would be able to deliver in the past...it's a reasonable amount. In terms of channel inventory, we put our current thinking in the guidance Peter Oppenheimer (Apple CFO) provided you."
Let’s agree that this answer is far from a rigorous denial… So, with no “flat no”, the chatterboxes who power the rumor mill, claim it is a “yes”! Being also asked about the smaller iPad several times, and it’s competitiveness in lower price-band areas, mentioning the latest $199 Nexus 7 tablet by Google, Tim Cook didn’t pay attention to the question and gave a quite general answer:
"Our north star will be making the best products in the world - that's what we breathe, that's why we live and we are not changing that. Economic turmoil may push us from side to side, but we're going to stay focused on making the best product. We've seen again and again over the years, that this is when we distance ourselves further from people who don't innovate."
However, Cook allowed that his company could be more aggressive on price points. “We did that with the $399 iPad a few months ago, and the iPhone 3GS, which is free on contract in the U.S. and a few other places”- he said.
With no exhaustive replies, Tim Cook’s answers did not quite manage to satisfy the enormous curiosity of the fans. This does mean that the speculations will continue to arise. However, this doesn’t seem to disturb the CEO of Apple - "I am glad people want the next thing, I'm super happy about that. I'm not going to put any energy into getting people to stop speculating," – he commented.