The recent research conducted by 451/ChangeWave reveals that neither Maps nor the new Lightning connector or other problems of iPhone 5 have dampened enthusiasm for the device - there’s more demand for Cupertino’s latest smartphone than for any previous editions! The survey canvassed 4,270 North American consumers, 32% of which said that they were likely to buy an iPhone 5 as their next smartphone — within that 19% said ‘very likely’ and 13% ‘somewhat likely. The “very likely” alternative has gone almost double in comparison with Apple’s previous iPhone 4S.
Here’s what Dr. Paul Carton, ChangeWave's vice president of Research, commented: "Despite the media attention surrounding both the Apple Maps issue and the Apple Lightning port issue, neither has had an impact on the massive numbers of buyers queuing up to buy the iPhone 5. Rather, the survey results show both issues hardly rank as bumps in the road.”
The same report also aimed to find out if respondents running iOS 6 had experienced problems with Apple Maps, and it appears that the new mapping software has not been a major issue for users as 90% of those polled reported “no problem at all," while 3% said iOS 6 Maps are a "very big problem". 6% said the issue is "somewhat of a problem." So it seems that competitors do contribute for such a negative reputation of Apple Maps a lot. Moreover, nearly a third of respondents - 31% — said the change to the Lightning port is "not much of a problem," while 26% said it's "no problem at all”! Despite more than two-thirds of respondents expressing concerns over the Lightning port, the research found it will not stop consumers from buying the latest smartphone by Apple.
The success of iPhone 5 was obvious even before its official introduction – experts believed the device would dominate the market. And it’s been even bigger success after the launch - 2 million units have been pre-ordered in the first 24 hours, and Apple announced the device sold 5 million units in its first three days of availability!