iPhone Dominates AT&T Smartphone Sales For Q3 2012

According to the financial results for the third quarter of 2012 announced by AT&T Today, 4.7 million iPhones have been activated during the quarter. This indicates a one million increase over the previous quarter. The sales lift near the end of the period is said to be due the iPhone 5 launch.

AT&T avoided breaking down iPhone 5 sales numbers. However, it was remarked that the overall postpaid sales numbers were strongly affected by "inventory constraints" of the latest iPhone, as Apple has struggled to keep up with huge and ever-increasing demand.

Outstandingly, the 4.7 million iPhone activations signified approximately 77% of AT&T's total smartphone sales of 6.1 million throughout the quarter, displaying that Apple remains the leader in AT&T's smartphone customer base. With the overall smartphone rise to account for 81% of AT&T's sales on a postpaid basis, iPhone embodied 62% of AT&T's sales of both smart and feature phones to those customers. Here’s the extract from AT&T CEO Randal Stephenson comment:

“We had another impressive quarter with strong earnings growth, record cash flows and solid returns to shareholders through dividends and share buybacks. In wireless, we had another excellent smartphone quarter, penetration of usage-based mobile data plans continues to climb, and our 4G LTE network build is ahead of schedule. And in wire line, our IP network continues to deliver strong gains in U-verse high speed Internet connections, which helped drive an almost 10 percent increase in broadband data ARPU.

Our strong performance allows us to increase our free cash flow guidance to $18 billion or higher this year, exceeding our previous outlook by $2 billion.”

Despite success with iPhone, AT&T also had its best-ever sales quarter for Android and Windows smartphones.


susan martin said...

I don't think it is dominating in some areas but it depends on the location that in that areas its keeping popularity or not!!


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