Steve Jobs being a notorious perfectionist, Apple’s designers and engineering team went through hundreds of revisions on every prototype that made it into his hands. Despite the criticism, Steve's obsession with the details did pay off - no single device on the market is as immediately recognizable as iDevices are, and the dedication to sleek design and user-friendly technology has played an important role to the enormous success of every iPhone, iPad and MacBook.
With many of you interested in how did Jobs and Apple achieve this, here are are five simple but went through hundreds of revisions on every prototype that made it into his hands. The first one is that the design must complement and improve the product’s usability, never detract from it. Check the rest of the rules in the beautiful video provided below and do not hesitate to share your thoughts on Apple’s own style of designing in the comments below.