A new iPhone 5 commercial has just been aired on Apple’s website and YouTube channel, entitled as Photos Every Day. Demonstrating different people in different everyday life situations, the ad shows of them all listening to music in their iPhones.
The brief description of the video reads:
“Every day, more people enjoy their music on the iPhone than any other phone.”
Similarly to the previous one about Photos, this ad also represents a montage of the many ways that people use their iPhone’s to listen to the music. In difference with aggressive Nokia Lumia advertising strategy, challenging its Apple competitor in almost every ad spot, this ad by Apple contains no single mention of the competitors and thus seems more ethical.
Check the beautiful video provided below and do not hesitate to share your feelings in the comments