Apple To Open First Brazilian Store By March 2014

With the Apple’s retail presence looking to expand yet further, the new reports suggest that the first store will open in Brazil by March of 2014. As for concrete location, the destination is Rio de Janeiro, according to multiple sources that passed the information. More specifically, the new store is set to be located in the Village Mall shopping center.

The source claims that Apple’s retail expansion into South America is of a high importance, and the company will begin looking for Apple retail workers from its U.S. stores to re-position to Rio de Janeiro for some months in the first half of 2014. Apple is said to destine the U.S. employees to work in the new store in order to exhibit and clarify Apple’s retail practices. Moreover, the same America-based employees will also serve as temporary personnel that can assist customers during this time period.

The date seems reasonable, while any opening set for March would be right before the massive influx of people headed to Brazil for the 2014 FIFA World Cup. This would no doubts see an increased footfall through the store. According to the same sources, the same store had been set to open in July of this year, but staffing problems cut that down. So, with the hope that no further delays could still happen, with any luck Apple fans in Rio will have a store to call their own within the next 6 months! 



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