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Why Did Head Of Retail John Browett And iOS VP Scott Forstall Leave Apple?

Shortly after announcing Q4 financial results, Apple has announced management changes to increase collaboration across hardware, software and services. The very first sentence of the press release reads that Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles, while Scott Forstal and John Browett will be leaving Apple next year. Scott Forstall will serve as an advisor to CEO Tim Cook in the interim, the report says.

Soon after the public announcement, Tim Cook has sent out a team-wide email thanking Forstall for his "many contributions to Apple over his career". Some sources managed to get the full text, which we provided below:


We are in one of the most prolific periods of innovation and new products in Apple’s history. The amazing products that we’ve introduced in September and October – iPhone 5, iOS6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications – could only have been created at Apple, and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.

Today, I am announcing changes that will encourage even more collaboration between our world-class hardware, software and services teams at all levels of our company. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue, and Craig Federighi will be taking on more responsibilities. I am also announcing that Scott Forstall will be leaving Apple next year and will serve as an advisor to me during the interim. I want to thank Scott for all of his many contributions to Apple over his career…

…Additionally, John Browett is leaving Apple. Our search for a new head of Retail is already underway. In the meantime, the Retail team will report directly to me. Retail has an incredibly strong network of leaders at the store and regional level, and they will continue the excellent work they’ve done over the past decade to revolutionize retailing with unique, innovative services and a focus on the customer that is second to none. This phenomenal team of talented and dedicated people works their hearts out making our customers happy. They have our respect, our admiration and our undying support.

Please join me in congratulating everyone on their new roles.

I’d like to thank everyone for working so hard so that Apple can continue to make the world’s best products and delight our customers. I continue to believe that Apple has the most talented and most innovative people on the planet, and I feel privileged and inspired to be able to work with all of you.


With the reputable media representatives repeating the story, Forstall is widely suggested to have met his demise when he refused to put his name on the apology letter Apple released several weeks ago concerning the iOS 6 Maps. Despite the positive attitude expressed in the above e-mail, sources say Forstall had his enemies inside the executive ranks. The exact circumstances of Forstall's refusal are unclear, but not entirely unexpected - he’d been the one responsible for iOS 6 Maps, while we saw Tim Cook’s signature on the public apology letter about the inabilities of the service…