The value of Apple’s brand estimated at $98.3 billion, a 28 percent increase from 2012, while Google has an estimated value of $93.3 billion, which represents a 34 percent annual increase. So, both Apple and Google are top risers in this year’s list.
Moreover, Coca-Cola remains far ahead of Apple and Google in likes on Facebook fan pages. Coca-Cola has 73.2 million, compared with 9.8 million for Apple and 15.1 million for Google.
The interesting fact to note is that technology companies account for five of top 10 brands this year: Apple, Google, Microsoft, Samsung and Intel. While IBM would have been the sixth, it is on the list as a business service brand, so we’re not counting it as a tech company along with the top 5 listed above! You can check the rest of the report here.